Navigate Your Financial Future with Clarity and Confidence
We build intuitive, powerful tools to help you make smarter financial decisions. Turn complexity into a clear path forward.
Our Mission
We believe that complex financial decisions can be made simple.
Our mission is to empower individuals with clear, precise, and unbiased tools to navigate their financial journey with confidence.
We are committed to building a future where everyone has the clarity they need to make smarter financial choices, turning uncertainty into a confident path forward.
The Challenge of Concentrated Wealth
Do you hold a large, highly appreciated stock position? How do you diversify without incurring significant immediate tax liabilities?
This tool helps you navigate two common strategies:
- Tax-Deferred Exchange Funds: Diversify while deferring taxes, but be aware of high annual fees.
- Sell and Reinvest: Pay capital gains tax upfront, then reinvest in a portfolio of your choice.
Our calculator finds the most advantageous path and computes your personal Break-Even Expense Ratio. This is the maximum annual fee you should ever pay for an exchange fund, giving you a single, clear number to make a confident decision.
The Challenge of Cash Management
Is your idle cash working hard enough? It is time to unlock your cash's full potential.
Our Money Market Fund Comparator cuts through the complexity, allowing you to:
- Compare 7-Day SEC Yields: Compare funds based on their standardized 7-day yield.
- Calculate Your True After-Tax Yield: Factor in your tax rate for a real-world return.
Uncover funds that amplify your cash with maximum yield and minimum effort.